As a SaaS provider, the entire business is surrounded by reliable, innovative and out-of-the-box services to your customers.

But how can you stand out for your company in a heavily competitive market?

The success of any SaaS product depends on the usability and the ability of customers to adopt the offerings. Connecting with the customer's existing technology stack drives the value.

You may consider your services as a 'cloud application' delivered via a series of B2B transactions that inevitably need integration. The integration enables the systems to connect and businesses to communicate and support the continuous flow of information related to the SaaS operations, which provide excellent value to your customers.

If you are providing business-focused services leveraging the customers' business data to provide the key insights and for aggregation or exchange of data capabilities, as a SaaS organization you must connect their applications with their customers' existing applications on-premise or cloud or both. They also must connect the internal apps and tools that power up the SaaS product itself.

These days, customers expect the software they buy to include packaged integrations that help them access their existing technology stack in minutes, ideally in just a few clicks.

Let's peep into the details on what an iPaaS and Embedded iPaaS is and how it helps SaaS companies leverage integrations.

iPaaS – Integration platform-as-a-service

iPaaS solutions generally serve as building blocks and connectors for developers for building internal workflow automation. It requires connectivity between different APIs and removes the complexities of building and maintaining integrations.

The fragmentation of the SaaS ecosystem and the technology stack that are internal use has become a more significant issue. This is where the embedded iPaaS solutions come to the rescue.

The SaaS providers face challenges to meet the growing demand for packaged Integration from prospects and customers. They want to avoid loading more work for their engineering and services with endpoint maintenance and avoid compromising the user experience. Every department uses at least ten different apps, and they are juggling between the apps to get their work done, which wastes much time.

To resolve this, they are looking to embedded integration platforms to deliver integrations fast and efficient like never before. Companies can now fasten up their delivery and accelerate GTM by embedding integrations into the products.

Embedded iPaaS - Multiple App integrations in a swift

The embedded iPaaS solutions simplify embedding integrations and are customer-facing compared to regular iPaaS. Embedded iPaaS can be called a headless integration as it allows SaaS developers to embed integrations into their front end without any complex coding job from the scratch.

The embedded Integration not only helps SaaS vendors but also the end-users to achieve faster marketing and stay competitive in the market. Whereas the end-users become more productive as they are able to access and enjoy their favourite apps from a centralized User-Interface.

SaaS Companies and their integration challenges

As a SaaS company, you deliver software and services which allow the data to be accessed via the internet. But you may still manage the databases, code, and underlying tools that comprise the application. Hence the business processes are a consistent sequence of file transfers and data exchanges in business transactions.

When customers are expecting multiple app integrations with their existing stacks, you as a SaaS vendor may offer the APIs to customers where they can integrate with existing ERPs or other business systems. But such tools are rigid and often limit the cloud to cloud and cloud data movement needs.

Top Challenges

Customer technology stack integrations

Integrating the custom scripting and legacy systems limits the SaaS companies' ability to deliver the expanded value and complete potential for the customers.

Integration budgets

Many vendors have IT teams that are trying to implement the customized integrations on their own which cause major headaches as the company grows.

Time constraints

SaaS vendors often have strict deadlines from customers and are eager to deploy the solution to start gaining the revenue as well as to boost the productivity

Improper implementations

If two apps aren't syncing correctly, for instance, it can lead to loss of revenue, productivity and confidence in the solution.

Security

Using the TLS, SSL and other security standards are evolving constantly. Keeping the company data secure is the topmost concern that comes with SaaS integrations.

Features of embedded iPaaS solutions

Embedded iPaaS solution mainly targets the solutions that are needed to resolve the resource allocation and to accelerate the integration roadmaps deployment. The process is done through abstracting the most complex aspects to build integrations but platforms have a different comprehensive set of functionalities as below;

End-user authentication

Error handling and automatic retry when failed

API call quota management and limitations

In-app event triggers configuration

Visual workflow builders

By considering these components across Integration, your team will be able to focus on designing the workflows that can add value to the customers. You can also scale the workflows across multiple application integrations.

Few benefits of Embedded Integration

iPaaS platforms provide a plethora of integration options that enable SaaS companies to integrate with their customer's technology stack.

The right integration partner enables organizations to -

• Provide easy and seamless industry standards B2B protocols
• Improve new customer onboarding to reduce time to market.
• Anyone can integrate with no code or low code interface within a few clicks.
• Outsourcing Integrations helps focus on your core product as it reduces the investment to build integration
• By switching to embedding integration, you can avoid customer leakage from your sales pipeline.
• It helps you save costs on infrastructure maintenance
• Embedded Integration platforms help you to accelerate the development cycle.
• You can connect systems both on-prem and on-cloud
• Help in massive data transfers to move to the right system at the right time
• Provide flexible deployment model
  
  

Conclusion

Embedded Integration or Embedded iPaaS are the win-win for the SaaS vendors and end-users today to meet their growing customer demands and modern applications that are adding to the technology stack. It helps companies to simplify their job, reduce complexities, improve productivity and overall helps in leveraging their potential using embedded integrations into their products.

If you are in search of the best embedded iPaaS partner, look nowhere, just come to Quickwork and experience the difference.