A freeware instant messaging platform that makes it easy for users to share messages, media, voice and video calls over the internet. WhatsApp also provides business features making it easy for business accounts to manage their messages.

WhatsApp has over 2 billion users on its platform. A 2020 study by broadband search revealed that an average user spends 28 minutes a day on the platform. WhatsApp has made traditional SMS take a backseat, and is used widely across the world. They see about a million new users daily, and over 43 billion messages are sent on the platform each day. This alone is enough to differentiate WhatsApp from just another messaging app to be on.

Your customers prefer to interact with people and stay active on WhatsApp every day. Connecting with them on WhatsApp is much easier, than driving the same traffic to your website or customer care service, and putting them through the dreaded experience of having to spend the better half of the week, getting your customer care tune out of their head. Think of it as the door to door sales option for virtual businesses.

Providing Multi-Agent Support Through A Single Number

As your business continues to grow so will your customers and customer support is one of the most integral parts of managing your brand's reputation. WhatsApp can offer your customers with a strong base for customer support, and here are a few reasons why you should provide your customers with a unified number to get assistance:

  • Easy Access- Your customers don't want to contact multiple agents. The process of contacting one number and directly being transferred to an agent for assistance is hassle-free and convenient.
  • Platform Popularity- It takes away the need for your customers to hunt for support, making use of a platform that is already widely popular and free to use works highly in your favor.
  • Ease of Function- Your customers and customer support team can easily share media and links to explain their issues and solve problems.
  • 24/7 Assistance- You can provide your customers with 24/7 assistance with the help of a chatbot and solve their questions in real-time.

Automations you can build with WhatsApp!

WhatsApp By GupShup 
Query Management Automation
Lead Enrichment
Capturing User Responses
A No Code Shopify Store
WhatsApp Shopping Bot

These are just a few applications you can pair and automations you can create with WhatsApp, explore our WhatsApp page to know more, and get in touch with us if you wish to build a Chatbot or pair an app!